AZB Automotive is currently seeking an experienced and dynamic Marketing Manager to join our team.
The selected candidate will be responsible for the following key duties and should possess the qualifications and skills outlined below.
Skills:
• Proven experience in marketing management, preferably in automotive or related industries
• Strong knowledge of automotive products like batteries, tires, and lubricants
• Analytical skills to interpret market data and optimize campaigns
• Digital marketing proficiency, including social media, SEO, and PPC
• Content creation and storytelling abilities for brand building
• Excellent communication and collaboration skills to work with cross-functional teams
• Budget management experience with a focus on ROI analysis
• Familiarity with CRM tools and lead-generation strategies
Responsibilities:
• Develop and execute marketing strategies to promote automotive products (batteries, tires, lubricants)
• Conduct market research to understand trends, competitors, and customer needs
• Create and manage digital marketing campaigns to drive product awareness and engagement
• Collaborate with sales teams to align marketing efforts with sales goals
• Analyze campaign performance and optimize based on data and KPIs
• Lead product launches and promotional campaigns to introduce new items
• Build and maintain relationships with distributors and partners
• Oversee budget allocation and ensure efficient resource utilization
