About Us
We are a leading, results-driven law firm with a strong presence in England and Wales. We
are expanding our digital marketing capabilities from our dynamic Dubai office and are seeking an exceptional Google Ads Expert to drive high-quality, high-converting lead generation for our legal services.
The Digital Marketing Specialist/PPC Expert will plan, execute, and optimise paid digital advertising campaigns across multiple platforms. This role focuses on driving quality leads through strategic paid media management while maximising ROI.
Key Responsibilities
Paid Campaign Management
Plan, create, and manage PPC campaigns on Google
Ads (Search, Display, YouTube)
Execute paid social media campaigns on Facebook, Instagram, LinkedIn
Conduct A/B testing of ad copies, creatives, and landing pages
Strategy & Planning
Develop comprehensive paid media strategies aligned with business goals
Create campaign calendars and budget allocation plans
Performance Optimisation
Monitor campaign performance daily and make real-time optimizations
Analyse metrics: CTR, CPC, CPL, conversion rates, ROAS
Landing Page & Conversion Optimisation
Collaborate on landing page design and optimisation
Implement conversion rate optimisation (CRO) best practices
Analytics & Reporting
Track and analyse campaign performance across all platforms
Create comprehensive performance reports with insights
SEO & Organic Growth
Implement on-page and technical SEO best practices
Monitor organic search rankings and traffic
Platform Management
Manage Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Set up and maintain Google Analytics, Google Tag Manager
Collaboration & Coordination
Work with creative team for ad creative development
Coordinate with sales team on lead quality and follow-up
Requirements
Education & Experience
Bachelor's degree in Marketing, Digital Marketing, or related field
3-5 years of hands-on experience in digital marketing and PPC
Google Ads and Facebook Blueprint certifications required
Lead generation experience strongly preferred
Proven track record of managing significant ad budgets
Technical Expertise
Expert-level knowledge of Google Ads (Search, Display, Shopping, YouTube)
Advanced proficiency in Facebook Ads Manager and Instagram advertising
Strong understanding of Google Analytics and conversion tracking
Excel/Google Sheets proficiency for data analysis
Digital Marketing Skills
Deep understanding of PPC strategy and best practices
Expertise in keyword research and audience targeting
Strong analytical and data interpretation skills
A/B testing and experimentation mindset
Performance Metrics
Cost per lead (CPL) targets
Lead volume and quality
Return on ad spend (ROAS)
Click-through rates (CTR) and conversion rates
Campaign ROI and profitability
Quality score and ad relevance metrics
Organic traffic and keyword rankings (SEO)
Benefits
Competitive salary package
Performance-based bonuses tied to campaign ROI
Certification and training support
Professional development opportunities
