We are seeking an experienced Digital Marketing & Social Media Executive to manage our social media presence, digital advertising, and inbound lead handling. This role focuses on distributing content, generating leads, and converting online interest into sales, working closely with our in-house Content Producer and Sales team.
The role also includes managing and responding to inquiries on our Alibaba account, ensuring product listings are accurate, competitive, and professionally maintained.
Key Responsibilities:
- Manage and publish content across Instagram, TikTok, Facebook, and WhatsApp Business
- Write captions, hashtags, and calls-to-action for posts and ads
- Coordinate with the Content Producer to schedule daily content
- Manage Google, Facebook, Instagram, and TikTok ads
- Monitor ad performance, budgets, and lead quality
- Respond promptly to leads via WhatsApp, Instagram DMs, Facebook, and Alibaba
- Maintain and update Alibaba product listings (descriptions, pricing, images)
- Follow up on Alibaba inquiries and route qualified leads to the sales team
- Track and report digital marketing KPIs and lead conversions
Minimum Work Experience
- 2–4 years experience in digital marketing or social media management
- Proven experience managing paid ads and inbound leads
- Experience with Alibaba seller platforms is a strong advantage
Minimum Education Level
- No formal degree required
- Relevant experience and proven results are more important than academic qualifications
Skills Required
- Social media management (Instagram, TikTok, Facebook)
- Paid advertising (Google Ads, Meta Ads)
- Lead handling and online customer communication
- Basic copywriting and content scheduling
- Alibaba seller platform management
- Analytics, reporting, and performance tracking
- Strong organization and time management skills
