تفاصيل الوظيفة
Digital Marketing Specialist
Job Description:
We are seeking a talented and experienced Digital Marketing Specialist to join our team, ideal candidate will have a strong background in online marketing.
Responsibilities:
1. Develop and Implement Digital Marketing Strategies:
o Create comprehensive digital marketing plans to promote our yacht charter services across various online platforms.
o Identify target audiences and tailor campaigns to reach potential clients effectively.
2. Manage Social Media Channels:
o Develop and execute social media strategies to increase engagement and followers on platforms such as Instagram, Facebook, LinkedIn, and Twitter.
o Create and curate high-quality, visually appealing content (images, videos, stories) showcasing our yachts and client experiences.
o Monitor social media channels, respond to comments and messages, and manage online communities.
3. Content Creation and Management:
o Write and produce engaging content for the company blog, website, email newsletters, and social media.
o Collaborate with designers, photographers, and videographers to create compelling marketing materials.
4. Search Engine Optimization (SEO):
o Optimize website content and structure to improve search engine rankings.
o Conduct keyword research and implement SEO best practices to drive organic traffic.
o Monitor and analyze website performance using tools like Google Analytics.
5. Pay-Per-Click (PPC) Advertising:
o Plan and manage PPC campaigns on platforms such as Google Ads and social media.
o Optimize ad spend to maximize ROI and achieve marketing objectives.
6. Analytics and Reporting:
o Monitor and analyze the performance of digital marketing campaigns.
o Prepare regular reports on key metrics and provide insights and recommendations for improvement.
o Assess the effectiveness of marketing strategies in driving sales and revenue growth, and adjust tactics to ensure high sales performance.
Requirements:
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in digital marketing,
• Proven track record of developing and executing successful digital marketing campaigns.
• Strong understanding of social media platforms, SEO, PPC, and content marketing.
• Creative mindset with the ability to think outside the box and generate innovative marketing ideas.
