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تفاصيل الوظيفة
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities:
-Assist in the formulation of strategies to build a lasting
digital connection with consumers.
-Plan and monitor the ongoing company presence on
social media (Twitter, Facebook etc.).
-Launch optimized online adverts through Google
Adwords, Facebook etc. to increase company and
brand awareness.
-Be actively involved in SEO efforts (keyword, image
optimization etc.).
-Prepare online newsletters and promotional emails
and organize their distribution through various
channels.
-Provide creative ideas for content marketing and
update website.
-Collaborate with designers to improve user
experience.
-Measure performance of digital marketing efforts
using a variety of Web analytics tools (Google
Analytics, WebTrends etc.).
-Acquire insight in online marketing trends and keep
strategies up-to-date.
-Maintain partnerships with media agencies and
vendors.
Requirements and skills:
-Proven experience as Digital Marketing Executive or
similar role.
-Excellent understanding of digital marketing concepts
and best practices.
-Experience with B2C social media, Google Adwords
and email campaigns and SEO/SEM.
-Working knowledge of ad serving tools (e.g., DART,
Atlas).
-Perfect knowledge of web analytics tools (e.g. Google
Analytics, etc.).
-Skills and experience in creative content writing
Analytical mindset and critical thinking.
-Excellent communication and interpersonal skills.
-BSc/BA in marketing or relevant field.
